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New Study Delves into the Impact of Amazon’s Acquisition of Whole Foods
Since Amazon acquired Whole Foods for 13.7 billion in 2017, there’s been much speculation on how this company, known for being a disruptor, will impact the grocery business. In less than a year, Amazon...
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Brand Spotlight: Love Beets
Each month we’ll be featuring a brand that stands out among the pack for its savvy marketing and effective storytelling. And as the first post in this new series, I’m excited to highlight a very cool...
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Why Amazon is Primed to Dominate the Grocery Business
Part 2 in the series on supermarket disruptors Amazon Prime is an annual membership program that includes free shipping including same-day delivery on select products, access to instant streaming of...
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Ethical Eggs Don’t Taste Better (But That Doesn’t Matter)
Ethical positions on food are here to stay, probably for the foreseeable future. Increased knowledge about food production and interest in the story behind products has caused an ethical awakening for...
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Confusing Customer Service with Customer Experience
With the constant lament about the demise of brick and mortar and the rise of click and ship there is a lot of conversation about customer service. Consumers talk about how they hate to shop, others...
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When Life Gives You Lemons – Make Lemonade
In life and in marketing, things go wrong and we need to adapt and change course. These course corrections can be one of the great things about the marketing business – seeing opportunity where others...
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Eat Your Feed: Instagram Informs Recipe Recommendations with Knorr’s New Tool
As a self-proclaimed tech junkie, I’m always interested in the ways that brands use tech to engage with users, followers and fans. When I heard about Knorr’s new “Eat Your Feed” (EYF) tool, I had to...
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Freshen Up The Snacking Impulse
In every aspect of our lives it seems revolutions are underway, particularly around how and what we consume. As our waistlines and our healthcare bills get bigger, so does our desire to seek out...
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Walmart Goes High Tech
Part 3 in the series on supermarket disruptors. What’s happening with Walmart? While doing an online search, I recently stumbled upon this headline from Forbes, “Walmart Moves from Traditional Retailer...
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Why We Bought A $300 Chicken
Why on earth would anybody need a $300 chicken? More importantly, why would a marketing agency need a $300 chicken? Some might wonder if it’s a new golden breed, part of some breakout gastronomic food...
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Building Brand Loyalty Through Consumer Experiences
Is it just me, or are there new events and festivals popping up every year? From music festivals to cultural celebrations, to tech conventions…not to mention physical challenge events like Tough...
View ArticleIf Women Are More Powerful Together, Why Do Some Still Thrive on Mean Girl...
Social media has become a powerful tool to share ideas, build community, lift brands (and individuals) up…or tear them down. In the age of the keyboard warrior, content on social media has the power to...
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Technology Delivers Traditional Content With a Twist
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you....
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Why Food Incubators are the New Food Darling
Food incubators are not necessarily new. They’ve been called shared kitchens, culinary incubators, food hubs and more. Their growth grew out of the 2002 Farm Bill that allocated $27.7 million in grant...
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Redefining Loyalty Among Supermarket Shoppers
What is shopper loyalty? Over the years, supermarket retailers have made large investments in loyalty cards and other costly incentive programs to attract and retain shoppers but in today’s climate the...
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Welcome to the Jungle: My First PMA Fresh Summit
As a relatively new transplant into the produce industry from the alien world of security software, I entered my first PMA Fresh Summit with a certain set of expectations. Some of those expectations...
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Why Applebee’s is Winning by Leaving Behind Hip and Trendy
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique...
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Retailers Jump onto the Meal Kit Bandwagon
Six years after Blue Apron, Hello Fresh and Plated first launched in the U.S. and carved-out their own niche, supermarket retailers are finally jumping on board offering their own branded kits or...
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Tourism, Truffles, and “The Brand Tapestry”
A couple months ago, my husband and I took a trip to Alba, Italy for the Fiera Internazionale del Tartufo Bianco, or the International White Truffle Festival. While first planning our trip, we were...
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Brands that Take A Stand
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they...
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