Clik here to view.
Jumping the Shark Week Seems Impossible Thanks to the Stories
In case you haven’t noticed, Shark Week starts on Sunday. And if you haven’t noticed, Shark Week is eminent, you are clearly immune to the Jaws-inspired phenomenon that grips consumers and excites...
View ArticleClik here to view.
Bloggers Review Leading Food Trends
When it comes to consumer trends, food bloggers offer a unique perspective. They are constantly monitoring the responses to their recipe posts, engaging with their followers and keeping tabs on other...
View ArticleClik here to view.
Why KPIs Are Relevant and Needed For All Business Goals (Even Content Marketing)
You might have heard the term before, but what exactly are KPIs (key performance indicators)? They are a measurable value that demonstrates how effectively a company, department or employee is...
View ArticleClik here to view.
The Eclipse is Proof that Content Marketing Changes Everything
It was 1979 and I was 6 years old. (Stop doing the math…it doesn’t matter how old I am today!). I laid on a giant inflated inner tube from a tractor tire, wearing my Dad’s welding helmet, as I watched...
View ArticleClik here to view.
Swifties Remind Us of the Power of Social Media to Drive Brands and Causes
There has been a lot of buzz on social media this week about Taylor Swift and Kanye and Kim were barely mentioned. It was only a week ago, on Friday, August 18 that her Swifties went nuts with...
View ArticleClik here to view.
The Great Minnesota “Eat” Together
For anyone unfamiliar with the Minnesota State Fair, it’s their annual fair that runs for 12 days at the end of August and is filled with rides, farm animals, agriculture and of course, food. But...
View ArticleClik here to view.
How Social Media Became a Game Changer During Hurricane Irma
I’ve lived in central Florida for over 20 years and Irma was the sixth Hurricane I’ve experienced so I thought I knew what to expect. But Irma was extremely powerful and its sheer size seemed to engulf...
View ArticleClik here to view.
The Rise of the Food Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s...
View ArticleClik here to view.
Millennials Drive Fast-Paced Growth of Organics
Consumer demand for organics is outpacing the growth of the overall food market. So it’s no surprise that Millennial parents are now the biggest group of organic buyers in America. (U.S. Families’...
View ArticleClik here to view.
User Generated Content is Here to Stay
From owned media and the proliferation of social media platforms the need for content creation is great and brands and marketers are kept busy as they work to constantly keep the pipeline full of...
View ArticleClik here to view.
Tis the Season: How Kids Influence their Millennial Parents
It all began with Mr. Potato Head. In 1952, he became the first toy advertised on television aimed directly at children which marked the beginning of kids “pester power”. Fast forward to this holiday...
View ArticleClik here to view.
Brand Storytelling: It’s Serious Business
When I talk to companies about storytelling, I’ve gotten used to the same response—a skeptical look that says, but our product is too serious for that. Storytelling sounds like it’s for children....
View ArticleClik here to view.
There’s Always A Better Way to Cook & Shop
It’s often been said that the only constant of change is that it’s bound to change. The past several years have led to rapid change and often a feeling of chaos and uncertainty in the world of food...
View ArticleClik here to view.
Top Food Trends for 2018
1. Informed, Conscious Consumption Consumers want to know all they can about food. They are hungry for knowledge about growing practices, preparations, the people involved in harvesting or preparing...
View ArticleClik here to view.
Food Bloggers Help Us Celebrate The Holidays
#MerryEats Showcases the Power of Amplification Almost 10 years ago we established some of our first relationships with food bloggers. We shared products, while they did some reviews and hosted Twitter...
View ArticleClik here to view.
Meal Box Subscriptions and Meal Planning Reimagined for Retail
For a couple years everyone has been singing the praises and future of meal kits and subscription boxes. We’ve written about it here, here and here. And as the likes of Blue Apron and Hello Fresh...
View ArticleClik here to view.
Innovation & Opportunity Drives Competition and Pits Old vs. New
A Closer Look: Halo Top vs. Ben & Jerry’s The world loves ice cream…but we hate the calories. So back in 2012 when two lawyers launched Halo Top as a lifestyle ice cream that focused on a lower...
View ArticleClik here to view.
Five Tips for Developing Your Content Marketing Plan
Once considered a buzzword, content marketing is here to stay having experienced double-digit growth for the past seven years. By 2019, it’s expected to have a net worth of $313 billion, according to...
View ArticleClik here to view.
Informed, Conscious Consumers
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it...
View ArticleClik here to view.
There Are No Bad Foods…Just Bad Internet Stories
As an individual that has worked in the food industry my entire life, I’m intimately involved in following the trends, fads, science and evolution of food and diet. I grew up on a beef farm and have...
View Article