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Redefining Loyalty Among Supermarket Shoppers
What is shopper loyalty? Over the years, supermarket retailers have made large investments in loyalty cards and other costly incentive programs to attract and retain shoppers but in today’s climate the...
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Welcome to the Jungle: My First PMA Fresh Summit
As a relatively new transplant into the produce industry from the alien world of security software, I entered my first PMA Fresh Summit with a certain set of expectations. Some of those expectations...
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Why Applebee’s is Winning by Leaving Behind Hip and Trendy
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique...
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Retailers Jump onto the Meal Kit Bandwagon
Six years after Blue Apron, Hello Fresh and Plated first launched in the U.S. and carved-out their own niche, supermarket retailers are finally jumping on board offering their own branded kits or...
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Tourism, Truffles, and “The Brand Tapestry”
A couple months ago, my husband and I took a trip to Alba, Italy for the Fiera Internazionale del Tartufo Bianco, or the International White Truffle Festival. While first planning our trip, we were...
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Brands that Take A Stand
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they...
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Why Plastic Straws Were the Biggest Environmental Movement of 2018
Research indicates that Americans use 500 million disposable straws a day. For years, environmental groups have targeted single use plastics like pop rings, plastic bags and water bottles, but it...
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Bloggers Weigh In On 2019 Food Trends
For the second year in a row, we’ve surveyed food bloggers to find out where food trends meet practical daily life. Why? Food bloggers are on the front lines of the “what’s for dinner” 5pm reality of...
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Mocktails, Craft and Artisanal… Food Bloggers Weigh in on Premium Drink Trends
We surveyed food bloggers from across the country and asked them to weigh-in on both food and drink trends they see as important to their audience. As we noted in our food trends report, bloggers are...
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Trending Thanksgiving Veggie Sides
The holiday season is all about good food and good people, but nothing says a “homecooked” meal like fresh produce ingredients. This Thanksgiving is all about fresh…fresh ideas, fresh ingredients and –...
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